The Combine at a glance
The Combine starts with an intensive, three month process that includes an entrepreneurship curriculum, an emphasis on market validation and customer development, and mentorship from executives at NYC Media Lab member companies.
In January the Combine program will kickoff with an intensive onsite session January 11th and 12th from 10 am to 5 pm, with a welcome event on the evening of the 11th from 6 - 9 pm. Expect an introduction to the Lean Launch Pad methodology, a focus on customer discovery and market validation, and opportunities to meet with teammates and mentors. A dinner will be included on the first night. These first two days of activities will take place at NYU's Leslie eLab, home of the NYU Entrepreneur Institute. On January 18th and 25th, teams will meet for their weekly check-in from 6:30 - 9:00 PM, and present progress on customer discovery.
February and March
Teams will use the majority of the Combine program to advance customer discovery and market validation efforts towards achieving product-market fit. Teams will be held accountable for weekly goals, and will present iterations of their business models regularly. Every Thursday from January 18th through March 29th from 6:30 - 9:00 pm, teams will meet and present updates, and discuss the ongoing Lean Launch Pad curriculum. Special clinics on storytelling and legal issues for startups will be held on Fridays.
January 11th: An introduction to the Combine and Business Models
January 12th: Customer Discovery and Team Planning
January 18th: Value propositions and customer segments
January 25th: Competitors and sizing the market
February 1st: Minimum viable product
February 8th: MVP Week - Mentor Social & Cohort Happy Hour
February 15th: Minimum viable product testing and assessment
February 22nd: Channels
February 23rd: Storytelling Clinic I
March 1st: Revenue and lifetime customer value
March 7th: Breakfast with Mentors
March 8th: Revenue models and pricing tactics
March 15th: Partners
March 16th: Legal Clinic
March 23rd: Resources, Activities & Costs
March 29th: Lessons Learned & Demo Day Prep
March 30th: Storytelling Clinic II
April 12th: Final intensive day session
April 13th: Demo Day presentations and lunch
On April 12th, teams will meet for a final intensive day as they prep and prepare for final presentations the morning of Friday, April 13th. At the public demo showcase, in front of an invited audience comprised of NYC Media Lab member company advisors, potential investors, and other guests, teams will make their pitch. Each team receives feedback and a 'go' or 'no go' recommendation from a panel of advisors. Select teams receiving a 'go' recommendation will have the opportunity to take advantage of additional resources in the summer of 2018.
Questions about applying? Contact firstname.lastname@example.org.