The Combine at a glance

The Combine starts with an intensive, three month process that includes an entrepreneurship curriculum, an emphasis on market validation and customer development, and mentorship from executives at NYC Media Lab member companies.

 

January: Kickoff

Joseph Ellis of Vidrovr presents at Demo Day

Joseph Ellis of Vidrovr presents at Demo Day

In January the Combine program will kickoff with an intensive onsite session January 11th and 12th from 10 am to 5 pm, with a welcome event on the evening of the 11th from 6 - 9 pm. Expect an introduction to the Lean Launch Pad methodology, a focus on customer discovery and market validation, and opportunities to meet with teammates and mentors. A dinner will be included on the first night. These first two days of activities will take place at NYU's Leslie eLab, home of the NYU Entrepreneur Institute. On January 18th and 25th, teams will meet for their weekly check-in from 6:30 - 9:00 PM, and present progress on customer discovery.


February and March

Teams will use the majority of the Combine program to advance customer discovery and market validation efforts towards achieving product-market fit. Teams will be held accountable for weekly goals, and will present iterations of their business models regularly. Every Thursday from January 18th through March 29th from 6:30 - 9:00 pm, teams will meet and present updates, and discuss the ongoing Lean Launch Pad curriculum. Special clinics on storytelling and legal issues for startups will be held on Fridays.

  • January 11th: An introduction to the Combine and Business Models

  • January 12th: Customer Discovery and Team Planning

  • January 18th: Value propositions and customer segments

  • January 25th: Competitors and sizing the market

  • February 1st: Minimum viable product

  • February 8th: MVP Week - Mentor Social & Cohort Happy Hour

  • February 15th: Minimum viable product testing and assessment

  • February 22nd: Channels

  • February 23rd: Storytelling Clinic I

  • March 1st: Revenue and lifetime customer value

  • March 8th: Revenue models and pricing tactics

  • March 15th: Partners

  • March 16th: Legal Clinic

  • March 23rd: Resources, Activities & Costs

  • March 29th: Lessons Learned & Demo Day Prep

  • March 30th: Storytelling Clinic II

  • April 12th: Final intensive day session

  • April 13th: Demo Day presentations and lunch


April

Regina Flores of Data X presents at Demo Day

Regina Flores of Data X presents at Demo Day

On April 12th, teams will meet for a final intensive day as they prep and prepare for final presentations the morning of Friday, April 13th. At the public demo showcase, in front of an invited audience comprised of NYC Media Lab member company advisors, potential investors, and other guests, teams will make their pitch. Each team receives feedback and a 'go' or 'no go' recommendation from a panel of advisors. Select teams receiving a 'go' recommendation will have the opportunity to take advantage of additional resources in the summer of 2018.


Questions about applying? Contact info@nycmedialab.org.